Project: Surf Tours in Bali

Platform: Website

Objective: Create an attractive and functional design for a website that will showcase surf tours in Bali, attracting tourists and surfing enthusiasts.

Stages of Work:

1. Research and Analysis:

- Conducted target audience analysis: identified interests, preferences, and pain points of potential customers.

- Studied competitors: analyzed their websites, strengths and weaknesses, to identify unique selling propositions for our project.

2. Creating User Personas:

- Based on the research, several user personas were developed to better understand customer needs and tailor the design to their expectations.

3. Website Structure Development:

- Created a site map that includes main sections: homepage, tours, about us, testimonials, blog, and contact information.

- Developed wireframes for key pages, allowing visualization of structure and navigation.

4. Interface Design:

- Selected a color palette and fonts that reflect the atmosphere of Bali—bright, warm tones and light, modern fonts.

- Created high-quality visual elements: buttons, icons, and backgrounds that convey a sense of adventure and freedom.

- The design is responsive: it considered display on various devices (mobile phones, tablets, desktops).

5. Prototyping:

- An interactive prototype was created using design tools (e.g., Figma or Adobe XD), allowing us to test user experience and make changes before finalizing the design.

6. Testing:

- Conducted prototype testing with real users. Collected feedback on usability, navigation, and overall design perception.

- Adjustments were made based on the collected data to improve user experience.

7. Final Presentation:

- Prepared the final mockup with detailed documentation for developers.

- Created a presentation for the client showcasing all stages of work, testing results, and recommendations for further promotion.

Project Outcomes:

The "Surf Tours in Bali" project became a successful example of collaboration between the designer and the client. We were able to create a visually appealing and intuitively understandable website that meets the needs of the target audience.

As a result:

- The number of tour inquiries increased by 30% in the first few months after the website launch.

- Positive user feedback regarding navigation simplicity and design aesthetics.

- Established long-term relationships with the client for further project development.

This case has become an important milestone in my portfolio, demonstrating my skills in interface design and understanding user needs)