Cosmetics Landing Page Concept
I was given a UI design challenge to create a website landing page concept with the consideration of using important elements like call-to-action, clarity, usability etc. My obvious response was..."challenge accepted".
Introducing my third exciting upload inspired by the very popular cosmetics brand, Fenty Beauty by Rihanna.
The landing page uses clear calls to action, concise messaging and high-quality visuals to capture the attention of visitors and convert them into customers.
Here’s a breakdown of the elements that make this landing page effective:
Hero section with a captivating headline: The landing page starts with a bold statement “Your Shades Been Made” which immediately grabs the attention of the viewer and speaks directly to their needs.
High-quality visuals: The use of high-quality product images showcases the variety of shades available in Fenty Beauty’s product line.
Clear calls to action (CTA): The landing page uses clear and concise CTAs such as “Shop Cheeks” and “Shop Lippies” which direct visitors to take the desired action.
Targeted messaging: The use of targeted messaging like “It’s your time to Shine” and “Pop on a juicy fruit stain” creates a sense of urgency and excitement around the products.
Limited navigation: The landing page has limited navigation options, focusing the visitor's attention on the product offerings and the CTAs.
Some of the challenges I encountered was to find the perfect font text that will reflect beautifully on the coloured background sections. It took many attempts of trial and error to get it just right due to each section being a different colour. The trick was to select a simple, readable font and semi-bold the words so they standout. I then included a slight shadow in the words "Your Shades Been Made" to give it the elusion of elevation from the page. I chose a completely unique font of the words "Soft Matte", the idea was to create a fluffy, cushioned text to emphasize the softness of the product.
By incorporating these elements, I was able to effectively created a Fenty Beauty landing page concept that is both captivating and informative, hope you too can agree!