Those Indian Guys - Branding
Those Indian Guys is a fresh take on Indian cuisine, combining authentic flavours with a healthy twist. We had the pleasure of designing everything from their logo to packaging, menus, iconography and illustrations.
Iconography
We designed a set of icons representing various Indian dishes on our menu. These icons, crafted from simple geometric shapes with outlines and textures, add a vibrant yet rustic touch to our brand.
The overall brand was built around clever food quotes, capturing the playful essence of culinary delights. We aimed to infuse this same whimsical spirit into our communications and visual language, with playful food character, fun illustrations to create a premium food brand experience.
