Figma Wireframe Design - Flex Co. Website

Client Goal: Transform their website from a confusing maze of clothing categories into a curated catwalk, boosting conversions and brand loyalty.

My Contribution: Ripped out the tangled yarn of outdated UX, weaving a streamlined tapestry of intuitive navigation and product discovery. Banished cart abandonment monsters with frictionless checkout flows and one-click purchase options, making buying as effortless as slipping into a cozy sweater.