Santana Row Handheld Directory

Overview:

The Santana Row Handheld Directory project involved designing a compact, user-friendly directory to assist visitors in navigating the upscale shopping and dining destination. The goal was to create a visually appealing and highly functional directory that reflects the sophistication and elegance of Santana Row.

Scope:

• Conducting thorough research to understand the layout, key attractions, and visitor needs at Santana Row.

• Conceptualizing and designing the layout of the handheld directory to ensure it is intuitive and easy to use.

• Incorporating brand elements and aesthetic touches that align with the luxurious image of Santana Row.

• Ensuring the directory is print-ready and suitable for distribution to visitors.

Results:

• Provides clear and easy navigation for visitors, enhancing their overall experience at Santana Row.

• Highlights key attractions, dining options, and retail stores, encouraging exploration and engagement.

• Reflects the upscale brand identity of Santana Row, using high-quality materials and design elements.

Tools Used:

• Adobe InDesign

• Adobe Illustrator

• Adobe Photoshop

Conclusion:

The Santana Row Handheld Directory project successfully combined aesthetic design with practical functionality. By creating a directory that is both beautiful and easy to use, the project enhances the visitor experience and promotes the diverse offerings at Santana Row.