Lightpole Banners for The Works

Overview:

The Lightpole Banners project for The Works involved designing visually striking banners to be displayed throughout the commercial and retail center. These banners were intended to enhance the visual appeal of the area, promote seasonal events, and reinforce the brand identity of The Works.

Scope:

• Researching and understanding the brand identity and seasonal themes for The Works.

• Conceptualizing and designing a series of lightpole banners that align with the brand’s aesthetics and thematic requirements.

• Ensuring the designs were adaptable for different seasons and events throughout the year.

• Preparing the designs for high-quality print production and installation.

Results:

• Enhance the overall ambiance of The Works, making it more inviting and visually appealing to visitors.

• Promote seasonal events and special offers effectively, drawing more foot traffic to the area.

• Reinforce the brand identity of The Works, ensuring consistency across all visual elements within the commercial space.

Tools Used:

• Adobe Illustrator

• Adobe Photoshop

Conclusion:

The Lightpole Banners for The Works project successfully combined aesthetic design with functional marketing objectives. By creating a series of banners that were not only visually appealing but also thematically relevant, the project contributed to enhancing the visitor experience and promoting events at The Works.