Nike + Santana Row Leasing Brochure

Overview:

The Nike + Santana Row Leasing Brochure is a professionally designed marketing tool aimed at enticing Nike to lease a prime retail space at the iconic Santana Row location. This project was specifically developed to highlight the unique features and benefits of this retail center, making a compelling case for Nike to establish a store there.

Scope:

• Conducting thorough research and gathering relevant information about the Santana Row location, including demographics, foot traffic, and market potential.

• Conceptualizing and designing a visually appealing brochure that aligns with Nike’s brand aesthetics and marketing strategy.

• Developing engaging copy that effectively communicates the advantages of leasing space at Santana Row, tailored specifically for Nike.

• Ensuring the brochure is print-ready and formatted for high-quality production.

Results:

• Captured the essence of the Nike brand while promoting the Santana Row location as the ideal retail space.

• Effectively communicated the benefits of leasing space through clear and compelling visuals and copy, supported by demographic and market research.

• Enhanced Nike’s decision-making process by providing a high-quality, informative asset that showcases the potential of the Santana Row location.

Tools Used:

• Adobe InDesign

• Adobe Illustrator

• Adobe Photoshop

Conclusion:

The Nike + Santana Row Leasing Brochure project successfully combined strategic marketing insights with creative design to produce a powerful promotional tool aimed at securing Nike as a tenant. By conducting in-depth research and presenting compelling demographic data, the brochure makes a strong case for why Santana Row is the best location for a Nike store. This piece not only met the client’s expectations but also exemplifies the high standards and attention to detail that we bring to every project. It stands as a testament to the ability to blend brand identity with marketing objectives effectively.