FRESHFOCO | PACKAGING DESIGN

The packaging design for the Fresh Foco ready-to-cook product set is a perfect example of the combination of aesthetics and practicality, creating a special attraction for consumers at first glance. The product labels use a dominant golden brown tone, a sophisticated color choice that brings a sense of warmth, intimacy, and luxury. Against this color background, the product trays are harmoniously and attractively arranged, including the Pasta at Home and Steak at Home sets.

Each product tray is carefully packaged, clearly showcasing the freshness and quality of the ingredients inside. The labels are elegantly designed with prominent colors, reasonably arranged to provide all the necessary information for consumers. From ingredients, preparation instructions to expiration dates, all information is clearly and legibly presented, making it easy for consumers to recognize and effectively use the product.

The images of fresh ingredients such as pasta, mushrooms, onions, and beef used on the packaging not only illustrate the product but also stimulate the visual senses, creating a delicious and appealing impression. The text on the labels is gracefully and clearly designed, combined with vivid images, creating a professional and attractive overall packaging design.

Fresh Foco products not only aim to provide convenient family meals but also bring a high-class culinary experience right at home. The aesthetically pleasing packaging design not only helps preserve the product well but also enhances the brand value, creating trust and preference from consumers. The Fresh Foco ready-to-cook product set is truly the perfect choice for those who love cuisine and want to enjoy delicious, quality meals without spending too much time preparing.

Designed by Bee Art 

Client FRESHFOCO

Packaging Project. Packaging is designed for Sweet Brand in Vietnam.

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