A Brand That Came to Define New Coffee Trends

Instead of following traditional conventions, Schibello Coffee's new logo positions itself as a contemporary design that captures how a brand can be both classic and modern. This logo is more than a rebranding; it’s a statement of intent symbolizing Schibello’s evolution from its humble beginnings in Sydney to becoming an internationally recognized name. The curved, fluid "S" represents constant movement and adaptation, while the brown and orange colors reflect the richness of perfectly roasted coffee and the vibrant energy of innovation. This emblem, designed to resonate emotionally with coffee lovers, invites connection with the passion and care behind every roasted bean, redefining the coffee experience towards a bright and flavorful future.