PokerGO on RokuTV
Goal
To create an engaging and user-friendly landing page and a comprehensive member site for a TV streaming service. The goal was to attract new users, provide a seamless onboarding experience, and ensure a smooth and enjoyable navigation for members.
Role:
As the lead UI/UX designer, I was responsible for the overall design and user experience of both the landing page and the member site. My tasks included conducting user research, wireframing, prototyping, and collaborating with developers to implement the designs.
Features
Live Streams: Watch major poker tournaments like the World Series of Poker (WSOP), Poker Masters, and the Super High Roller Bowl live and in high-definition.
Original Programming: Enjoy exclusive series such as “Poker After Dark,” “High Stakes Poker,” and “Pokerography” that provide in-depth looks at the lives and strategies of top poker players.
On-Demand Content: Access a vast library of poker content at your convenience, including classic matches and highlights from past events.
User-Friendly Interface: The Roku app offers a seamless browsing and streaming experience with easy navigation and search options.
Outcome
• Increased Conversions: The new landing page design led to a significant increase in visitor-to-subscriber conversion rates.
• Enhanced User Engagement: Members reported higher satisfaction with the ease of use and overall experience of the member site.
• Positive Feedback: Received positive feedback from both users and stakeholders on the design and functionality of the site.
