Packaging Design Creation

How is packaging design created?

Product packaging design mostly relies on the already established visual identity of the brand - but that doesn't make this job any less of a creative endeavor.

As usual, we start with research related to each inquiry - industry, trends, colors, shapes... - and taking into account the unique ideas and symbolism that everyone brings to their business, and also the additional wishes of the creator - and designing can officially start!

And that beginning is sketching and transferring ideas from mind to paper - many, many ideas and many different paths and options.

Creating packaging also has the added physical element of creating mockups that help visualize the design. Being able to see something in space at this stage is an immeasurable help when creating a design.

And then when examples, drawings, mockups and digital material are combined - VOILA! A unique design is created.

We always offer several solutions to each client, but one of them is the one that "knocks them off their feet".