Heyday Organic Branding

Recently, I developed a unified brand identity for a group of companies specializing in residential landscape development. The core challenge was that their clients were hesitant to invest in outdoor spaces due to the region's short summer season.

To address this, I created the tagline "Summer Catchers Club" and developed a visual identity centered around carefree summer days and enjoyment. A golden retriever became the brand's friendly mascot, and organic illustrations complemented the overall aesthetic.