Fundraising Campaign Identity for Harn Museum of Art

How do we create connections between people and art they will carry with them for life? We began with a name. The word ‘Expanding’ was the quintessential idea that not only was the museum itself expanding physically, but also expanding connections, minds, experiences and foundations.

We worked closely with the Harn team to create a visual identity that could bring learning to life for everyone through art. The logomark became a visual representation of expansion, to become larger or more extensive, to grow. A mark that reflects the continuous change the museum constantly undergoes. It draws emphasis on the word “and” drawing back to the four strategic goal pillars that are foundational to the Harn Museum of Art. Representing those four pillars are the strategic goal patterns, each representing: Expanding Connections, Minds, Experiences and Foundations. These patterns can be used throughout the campaign brand or can be focused on when speaking about a specific goal, creating a versatile system of elements.

Work done at Parisleaf.