Takalo Bakery Branding

Takalo, a bakery based in Tbilisi, Georgia, tasked me with rebranding their stores and online presence to attract customers seeking quality, affordable, homemade cakes.

I developed a new, warm and inviting brand identity. The design features a pastel-coloured logo and calligraphic typography that evokes the cosy, homemade feel of the bakery. The branding includes packaging, signage, and promotional materials, guaranteeing all customers a cohesive and appetising experience.

The business has since soared in popularity, becoming not only one of the most recognised bakery brands in Georgia, but also the second largest in the country by market share. Their social media following jumped from 700 to 100 000 in just three months.