Maddox AI Website Design - TrueNode Studio 2022

Company: Maddox AI, Layer7, Tübingen, DE. My role: UX/UI Designer.

UX/UI

Improved usability, accessibility, navigation, and CTAs. User testing confirmed that I resolved all the identified usability issues within 20 days, creating a provenly frictionless customer experience from site entry to booking a product trial. Lastly, providing a new style guide and component library for Maddox’s designers and developers enabled future website scalability and design consistency.

Branding

My brand strategy for consulting and software development company Maddox AI focused on visually communicating the company’s values and messaging through updated styles and layouts.

Skills & deliverables:

Information Architecture

User Interface Design

Visual Design

Branding

Web Design