Builder Redesign Concepts

During my time as a UI/UX designer at LEGO, I had the exciting opportunity to work on the redesign concepts of the Builder app. The focus of this project was on enhancing the building and play moments, making the app more engaging and intuitive.

I developed new design concepts that simplified navigation and incorporated playful, interactive elements.

The redesigned concepts featured a vibrant visual overhaul and new features like personalized user profiles and enhanced building instructions, significantly improving user engagement and satisfaction.