Jupiter: Brand Language

We at Liquidink Design Studio are delighted to team up with Jupiter to help them reimagine their app experience. We aimed to elevate the visual language to a mature, bold, insightful, sophisticated feel, built on Jupiter's pre-established values of trust and stability. A neo-Brutalist style combined with the personality of a sage, always insightful, became the cornerstone of the new design language. Almost like an experienced leader, a perceptive guide is leading you through your investment and wealth creation journey.

Here is the complete video showcasing the new brand identity.

Areas Covered:

Brand language

Ui/UX

Visual Design

Illustrations

Iconography

Motion Design

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