Reformation – Product Detail Page

Throwing it back with this one… this site dropped around 2 years ago and I believe we were the first to use a full-screen photo for the entire product detail page. It required some extra square footage on their end to produce a shot that left room for the text while still providing the backdrop, but the end result was so nice. Went back to the site today to found that they killed off this design and implemented something else. Bummer!

Made while at Gin Lane