Patagonia - Get out of the jungle

The idea behind this series of adds comes from the word playing of naming jungle to a big city and the connection to the brand Patagonia that is related to the wild nature and sports like climbing. So there is where the concept “Get out of the jungle” came from.

How did I do this?

I basically used Adobe Photoshop and created 3 photomontages. I only used Adobe Illustrator to add the black square with the logo and the subtitle. .