Faliam – Brand

Over the past year and a half, I have been helping the team behind Faliam, a Los Angeles-based startup striving to merge the fintech and healthcare industries into a unified platform. Faliam’s goal was to enable healthcare organizations to manage all their financial aspects in one place, from uploading invoices and paying bills to syncing seamlessly with their ERP systems and more.

During my time with Faliam, I played a key role in establishing the design foundation for the company and setting the stage for all the new stuff that is coming – from crafting the new brand's look and feel, developing the design system and its components, to creating a new marketing website (which I also implemented) and redesigning the consumer app.