Work as part of the Marketing Department at Swatch

In my role as a Visual Merchandiser for Swatch, I focused on designing and adapting graphics according to international guidelines. I was responsible for updating, distributing, and placing visuals at points of sale (POS), including exclusive and multi-brand locations such as Tommy Hilfiger, Hugo Boss, D&G, Timberland, Breil, and Ona. My role also involved supervising and ensuring compliance with display guidelines, providing POP materials and visuals to POS, and participating in the setup of events and exhibitions like Puro Diseño, BAF Week, Baires Joyas, Swatch International presentations, and Movado Group events. Additionally, I sourced and selected suppliers, processed FAO for shopping mall entries, and managed the creation of window displays and exhibitions for events and international visits. These efforts resulted in cohesive and impactful visual merchandising solutions that enhanced Swatch’s brand presence and market positioning.