Halsa: Typography in Packaging

Halsa Vitamins

Brand identity and packaging for the

personalised monthly vitamins sets subscription

Halsa is a subscription service that delivers customized vitamin sets, using an AI algorithm to personalize nutrients based on online test results. Its rebranding enhances its presence in the E-commerce 2.0 market with a unified visual language, emphasizing self-care and healthy living. The brand's design combines a modular, two-cube packaging system for easy vitamin regimen management with functional typography, a distinct green color, and illustrations by Stepan Lipatov, Rodion Kitaev, and Alisa Gvozdeva. These elements represent the “Health Constructor” concept, highlighting Halsa's commitment to wellness, flexibility, and expert guidance in health.

Anastasia Butrym | Creative strategy director

Ivan Velichko | Creative director

Dasha Zudina | Senior design director

Valya Lazareva | Senitor designer

Katerina Bobkova | Designer

Dmitry Kozlyaev | Motion design director

Anton Gremyakov | Motion designer

Katerina Makhno | Content designer

Andгew Kuzmin | Visualisation & Motion

Valya Pashikova | 3D Models

Stepan Lipatov | Illustrator

Rodion Kitaev | Illustrator