Velex - Logo & Visual Identity Design

Velex is a premium passenger transport company based in Cyprus that provides airport transfers, excursions, and group transport. They primarily work with other businesses such as tour operators (eg: Jet2 and Tui) and local excursion providers, taking care of the transportation on their behalf.

Andreas, their founder, approached me looking for a professional logo along with an associated visual identity to establish the brand’s image.

To create their logomark, I combined three distinct elements: the letter "V" (for Velex), a lightning bolt (symbolising speed, as Velex provides a fast and efficient service), and a plane rudder (representing the majority of Velex's customers - tourists who have flown in from abroad). The resulting mark is minimal, elegant, and most importantly, unique.