Velex - Logo & Visual Identity Design
Velex is a premium passenger transport company based in Cyprus that provides airport transfers, excursions, and group transport. They primarily work with other businesses, such as tour operators (e.g., Jet2 and Tui) and local excursion providers, taking care of the transportation on their behalf.
Andreas, their founder, approached me looking for a professional logo along with an associated visual identity to establish the brand’s image.
To create their logomark, I combined three distinct elements: the letter "V" (for Velex), a lightning bolt (symbolising speed, as Velex provides a fast and efficient service), and a plane tail fin (representing one of Velex’s primary services - airport transfers). The resulting mark is minimal, elegant, and most importantly, unique.
