Floor Ninja - Logo & Visual Identity Design
Floor Ninja is a UK-based premium flooring company that supplies and installs various flooring types (such as carpets, luxury vinyl tile, wood flooring and laminate flooring). Across their social media channels (particularly TikTok and Instagram), they give a behind-the-scenes look at the installation process, whilst also sharing some valuable tips with fellow flooring specialists.
Their founder, Luke, first reached out to me in the hopes of designing a more simple logo than the brand’s existing one, resulting in a more premium feel. He also required a corresponding visual identity to reinforce the brand’s overall appearance.
For the logomark, I created an abstract Ninja face, made up of four separate simple shapes. Within the design, the Ninja’s face is concealed by a mask, leaving only the area around the eyes exposed. The shape of this area has been derived from the shape of a flooring panel, providing a subtle link back to the flooring industry.
