Pilates and Yoga Mate Label design | Pilates Studio Brand

SoulStretch Hub - Pilates Studio

Brand Identity, Web DesignNew Zeland - 2024

"SoulStretch Hub" conveys a feeling of expansion, connection and care for the body and mind. Now, let's move on to defining other elements of the brand's visual and verbal identity, using "SoulStretch Hub”.

Founded by Aria McKenzie, a passionate yoga and pilates practitioner and holistic wellness advocate, SoulStretch Hub was born out of a desire to create a space where people could reconnect with themselves, strengthen their bodies, and calm their minds.

The SoulStretch Hub brand values ​​authenticity, self-expression, community, body and mind care, and sustainability. It positions itself as a trusted guide and inspirational resource for those seeking a more balanced and meaningful life. SoulStretch Hub's tone of voice is warm, motivating and inclusive.

It is friendly and encouraging, conveying support and empowerment for all who seek to live with more awareness and vitality.

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See the full project on Behance

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Services and Inquiries: https://www.bydanielastudio.com/

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