GYMSHARK - Logo Refresh

Austyn McFadden
Austyn McFadden
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    I’ve been wanting to refresh a major brands logo for a few weeks now and I hadn’t came across a brand that I felt could truly benefit from a new mark. Today, I randomly came across the logo for @gymshark and I immediately noticed a few flaws in the logo so I decided to try my hand at a new logo mark. What do you think?

    GYMSHARK's current logo being compared to my proposed concept
    Explanation of my logomark for GYMSHARK
    A variety of logos for all different touchpoints for GYMSHARK.
    GYMSHARK's Wordmark displayed next to a model wearing leggings featuring the new logo.
    A shipping container with the GYMSHARK Wordmark on the side
    Instagram Feed UI Design for GYMSHARK featuring the new brand pattern
    A model wearing a crewneck and headband featuring the new logomark for GYMSHARK
    Austyn McFadden
    Austyn McFadden
    Building Better Brands®
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