Complete Branding Solutions
Brand Re-Design
BUSINESS INFORMATION:
Business Name: Diamond Cut Window Tinting
Location: Fort Lauderdale, Florida
Services: Commercial & Residential Window Film Sales and Installation, UV Protection Films, Solar Shades, Antimicrobial Film, Exquisite Etched Glass Film Designs.
Dealer for: Xpel and Vision, aiming to protect residents from harmful UV Rays.
REBRANDING HIGHLIGHTS:
Rebranding Goal: To align the brand with clientele while maintaining consistency with co-branding for other businesses.
Design Strategy Session: A strategic session was conducted to define the direction of the rebranding effort.
Market Research: Research was undertaken to understand the preferences and needs of the target audience.
Brand Identity Updates: As part of the brand makeover, fonts and color palettes were updated. This can significantly impact the visual identity of the business, making it more modern and appealing to the target audience.
Color Palette: We maintained the existing color palette to remain consistent with Co-Branding for the other businesses, while ensuring a timeless and modern look.
Fonts (Typography): Fonts were updated to align with the new brand direction.
Consistency with Co-branding: The new brand design is consistent with Chris Dyer's existing co-branding efforts for his other businesses. This consistency helps build a strong and recognizable brand across all his ventures.
Expectations: The rebranding effort aimed to make Diamond Cut Window Tinting more appealing and relatable to its customer base while still complementing the branding of Chris Dyer's other businesses. This has helped to enhance brand recognition and customer engagement. The goal of these changes was to create a brand that is both timeless and modern. This balance is crucial in ensuring that the brand remains relevant and appealing over the long term. The partnership with Xpel and Vision as Fort Lauderdale dealers indicates a focus on providing high-quality products and solutions to protect residents from UV rays, which is crucial in a sunny state like Florida.
