Midlands Innovation

Midlands Innovation approached KIJO with a clear brief to refresh their website; one that better articulated their purpose, mission and service offering, and improved their brand reputation.

Our core design was born out of existing brand guidelines which were strong and established already. However, we wanted to bring in modern design principles to our site creation.

To help with improve brand reputation, we used the logomark as a design element throughout the site’s pages. This helped better articulate the brand fluidly across the site and aided in bolstering their presence within the universities.

The Results? 10 people were asked to select five words to describe the new website's branding.

Over 52.57% words aligned with Midlands Innovations branding!

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