Brinly Hardy proposed logo

Proposed Brinly-Hardy logo brand identity: I thought their previous logo was dated and needed refinement. The company is engineering-focused and Made in the USA. Many of their products use a hitch for towing. I used a sans-serif font and added a border to link a circle around the "i" to represent the hitch. My approach with the identity was to show Brinly connecting with their product through an engineering mark.

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