The web isn't static series 🌐🏆 Altera Studio loader

Art directed loader for Altera studio where photos slide from side to side like a pendulum before the studio's motto reveals with the lead architect.

You'll find people telling you "you have to use green because green = nature", I think these over-simplification of colors in branding kinda hurt your designs (or your business). If you only think on that plane, you're missing a lot of the emotional cues people will use to relate to your values.

For example here, red gives a sense of elevated urgency which can tie in a mission of sustainability. Your studio now has a highly premium feel to it. Maybe you make luxurious passive solar homes and you don't want to look like a local environmental org.

Don't always think about broader context, it's often neglecting the uniqueness of each business, individuals owning these businesses and their clients.