"Big Brand Theory" Insight

Full Insights Illustration at: http://www.phenomblue.com/insights/

With more than 150 locations, Hyatt Regency looks a little differently at customer experience when it comes to their marketing strategy. “For Hyatt Regency’s social approach, we’re really focused on bringing to life an insight we heard from travelers: ‘sometimes, it’s good not to be home’,” said Dan Moriarty Director of Social Strategy and Activation for Hyatt. “This drives everything – from content about why it’s good not to be home to on-property social activations that make it even better not to be home. It even applies to adding filters to our guests’ Snapchats.”