Veterinary Conference Ad

I love that my InDesign dictionary now includes the word Zeaxanthin. (I also love that I now know how to spell that word.) This was an emergency ad put together quickly to appeal to a target audience of veterinarians and professionals. The difference between designing for the consumer (myself) and the professionals is striking. If I had created this for the consumer I would cut the titles down to Dr. and converted that body of text beneath the Dr's names to simplified bullet points that focus on the benefit rather than the technical details. The ad is 10" wide for some perspective on the size.

Dr. Carmen is a bit of a veterinary ophthalmologist rock star by the way, travels all over the world treating exotic/companion animals.