VanMoof Anti-Theft Icon

I was commissioned to develop a set of icons for VanMoof, a renowned company known for its innovative and well-designed electric bikes.

One of the beloved services they offer is their ‘Anti-Theft Tech’ and ‘Theft Proof Service’. This tracks your bike whenever it’s stolen which you can either retrieve yourself or use their ‘Bike Hunters’ to get your bike back.

This particular icon needed to visualise security, location-tracking and a bike. I used the silhouette of their iconic steer to build the top of the crest and worked down from there. It resulted in a recognisable, clean icon that tells the story in a simplistic way.

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