3D Product Tours
Overview
Thermo Fisher Scientific, a global leader in serving science, provides a vast range of analytical, clinical, diagnostic, life science instruments and laboratory equipment. I was tasked with designing the user experience for their 3D Product Tours, which would allow customers to view and interact with the various machines. These included the Vanquish HPLC & UPLC Systems, Invitrogen Power Blotter System, Orbitrap Astral Mass Spectrometer 3D Tour and more. By leveraging immersive 3D technology, we aimed to enhance customer engagement and provide a comprehensive understanding of these complex instruments.
Challenge
The primary challenge was to effectively communicate the intricate details and functionalities of the sophisticated systems, which are composed of multiple components. Traditional methods, such as static images and text descriptions, were inadequate for capturing the full scope of these instruments. We needed a solution that would enable users to explore the systems in a detailed, interactive manner, making it easier for them to grasp the capabilities and benefits of the products. Additionally, we aimed to simplify the process for customers to pinpoint issues with their existing instruments and communicate with customer service teams about parts that might need replacement.
Solution
The 3D Product Tours design solution prioritized user engagement and comprehension, featuring interactive elements for opening and closing compartments, 360-degree rotation for detailed examination, and embedded multimedia content for key features and functionalities. These enhancements streamlined the exploration process, empowering users to interact with and understand the Vanquish Core HPLC System and Vanquish Flex UHPLC System with ease.
