Chicago Beyond
Chicago Beyond is a non-profit organization supporting the fight for youth equity. They have a powerful mission, but their big plans and ideas seemed impossible to communicate through their website. That's why they came to Mess for help.
When Mess dove into their organization and brand positioning, we uncovered a common truth that many non-profits face – the unfamiliar dialect didn’t resonate with an outside audience.
With a clear strategy in hand, we went to work completely overhauling the UX of the site so the mission and offerings were clear and intuitive to anyone who might find them on the internet. We also brought that same perspective to their brand visuals, crafting a new look & feel that delicately balanced the gravity of the issues (violence, high incarceration rates, lack of access to healthcare, etc.) with levity and hope for a brighter future for the next generation.
