Linqia, Elevating Visual Identity & Corporate Brand Design

About Company

Linqia specializes in influencer marketing, connecting brands with target audiences through data-driven influencer campaigns. They match brands with the right influencers, manage campaigns, and measure performance for impactful marketing strategies.

Why a Calm in the Chaos

Inspired by the Linckia starfish, our name reflects our heritage. Our tagline, "Calm in the Chaos," embodies our mission to navigate the tumultuous sea of influence with serenity and focus.

Project Objectives

Establish a cohesive visual identity, enhance brand recognition, develop a user-friendly website, streamline design processes, support social media strategy, and create impactful deck templates.

Overview

As Lead Designer, I developed Linqia's visual identity and web design, covering a responsive website, a design system, and a social media strategy. I also created deck templates for various purposes, including pitch, capabilities, postmortem, and case study presentations. The brand identity is sleek and trendy, featuring a minimal yet high-contrast color palette of black, white, and blues, complemented by bright accent colors. The typography choice, Novecento Wide, utilizes oversized headlines in a wide, heavy-weight font to convey a sense of stillness amidst the surge.

Conclusion

This was a huge project that required meticulous attention to detail and coordination, yet it was incredibly fun and rewarding to bring Linqia's vision to life.