Coalition of Juvenile Justice

Working with a non profit organization, this group project was created to design internal organization structures for a new coalition with the goal to create system change starting in Texas and then eventually go National. The non profit was not quite ready to move forward with identity but loved our options we had brought to them. This then turned into a side project where I created an identity system. The system used a sectioned off circle to create the letters “CJJ” and more arrangements were able to make other symbols such as faces, bodies, letters, etc. I also created a partner kit that would serve as a digital mailer that explains what CJJ is, what CJJ provides the potential partner, what the potential partner provides CJJ, and how they can sign up to participate. This shows a little bit of the overall structure, some statistics to show the impact they have, a bit of background on the organization, and links that will lead the viewer to learn more on their website.