Company

PlumResearch is an independent company dedicated to providing the most reliable insights and analytics to the global entertainment industry.

LinkedIn Projects

1. Development and Optimization of the Company Profile

• Goal: Increase visibility and user engagement on the LinkedIn platform.

• Actions: Creating and publishing valuable content, regular profile updates, optimizing the 'About Us' section, and expanding the business network.

• Role as a Graphic Designer: Responsible for creating a cohesive and visually appealing brand identity on the LinkedIn profile. Ensured text readability, appropriate color selection, and consistency of graphics with brand identity.

• Potential Impact: These actions likely contributed to increased followers, higher user engagement in posts, and a rise in profile visits.

2. LinkedIn Advertising Campaigns

• Goal: Reach potential clients and business partners in the entertainment industry.

• Actions: Creating targeted advertising campaigns, analyzing and optimizing the advertising budget, and testing various ad formats (sponsored posts, display ads).

• Role as a Graphic Designer: Designing visual elements of the campaigns, ensuring graphics consistency with brand identity, and creating attractive and effective ads.

• Potential Impact: These efforts likely led to increased lead generation, improved conversion rates, and reduced customer acquisition costs.

As the PlumResearch team, we created a series of LinkedIn posts highlighting the Top 10 most-watched movies and TV shows on Netflix each week. Each post featured engaging visuals and included a clickable link that directed readers to a detailed article for more insights.