X-Bank, a modern banking app, sought to redefine its digital presence to better serve its customers and compete in the fast-evolving fintech landscape. The primary objectives were to establish a strong brand identity, enhance user experience, and build a robust social media presence. Capcorp was engaged to deliver a comprehensive solution that encompassed branding, UI/UX design, and social media strategy

Branding

Develop a cohesive brand identity that reflects X-Bank's values and vision. Developed a new logo, color palette, typography, and brand guidelines that aligned with X-Bank's modern and innovative ethos

UI/UX Design

Designed a visually appealing and user-friendly interface, followed by iterative testing and refinement to ensure optimal usability. Worked closely with X-Bank's development team to implement the new design, ensuring a smooth transition and minimal disruption for users.

Social Media Strategy

Conducted a thorough audit of X-Bank's existing social media channels and analyzed competitors' strategies. Launched targeted social media campaigns to boost brand awareness, and implemented engagement strategies to interact with followers and build a community.

X-Bank's new brand identity received positive feedback from both internal stakeholders and customers, establishing a strong and memorable presence in the market.

The redesigned app was lauded for its intuitive interface and improved functionality, leading to a 25% increase in user retention and a 30% increase in new user sign-ups.