D'Lish Express Logo Exploration

The current logo of D’lish Express, has been in use since 1990, it needed to be updated to better align with the brand’s evolving identity and modern appeal.

The new logo exploration reflects the dynamic and vibrant nature of the restaurant in Ocean Beach, CA while maintaining a sense of familiarity for its loyal patrons. The logo redesign options introduce a fresh, contemporary look that enhances the brand's visibility and appeal in a competitive market.

Scope:

• Research and Analysis:

  Conducted an in-depth analysis of D’lish Express’s brand values, target audience, and market position.

• Concept Development:

  Created multiple logo concepts showcasing a range of styles, from modern and playful to elegant and sophisticated.

• Design Refinement:

  Collaborated with the client to refine the selected logo options based on feedback.

Results:

• Brand Cohesion:

  Achieved a cohesive and updated brand identity that resonates with both new and existing customers.

• Increased Visibility:

  The new logo enhances the restaurant's visibility and appeal in a competitive market.

Tools Used:

• Adobe Illustrator

Conclusion:

The successful design and implementation of the new logo for D’lish Express underscore my capability to revitalize a brand’s visual identity while preserving its core essence. This project demonstrates my commitment to enhancing brand visibility and customer engagement, ultimately supporting D’lish Express’s goal of maintaining its legacy while appealing to a modern audience.