Rock the Way Creative Development

Rock the way is an all day music festival in Central Indiana. Last year, the event’s first year, Rock the Way saw over 25,000 people. This year, they enlisted our help for campaign development and a new web design. I worked developed a campaign that co-branded artists with local non-profits that would benefit from the event. We then created 15 event posters, an overall event poster, a new website, and a social media drip campaign that would release one of the exclusive posters every week until the event.