Odessy || Travel Website Design
Project Overview: Odessy is an adventure travel website designed to connect thrill-seekers with unique travel experiences. Our goal was to create an intuitive platform that simplifies planning and enhances user engagement.
Research & Discovery: To understand our users better, we conducted surveys and interviews with potential travelers. We identified key pain points, such as difficulty in finding personalized adventure options and a lack of reliable resources for planning trips.
User Personas: Based on our research, we developed user personas representing various traveler types, including solo adventurers, families seeking outdoor experiences, and groups of friends looking for exciting activities. These personas guided our design decisions throughout the project.
User Journey Mapping: We created user journey maps to visualize the steps users take when planning an adventure. This helped us identify critical touchpoints and opportunities to enhance the overall experience, from discovery to booking.
Wireframing & Prototyping: Using the insights gathered, we developed low-fidelity wireframes to outline the app’s structure. We focused on a clean, intuitive layout that prioritized easy navigation. After several iterations and user feedback, we moved to high-fidelity prototypes, incorporating visual elements and branding.
Usability Testing: We conducted usability tests with target users to gather feedback on the prototypes. Participants navigated the app while we observed their interactions, identifying areas of confusion and opportunities for improvement. This iterative process allowed us to refine the design based on real user insights.
Final Design: The final design emphasizes a user-friendly interface with clear calls to action, stunning visuals of destinations, and a seamless booking experience. Key features include personalized recommendations, detailed adventure guides, and community-driven content, fostering engagement and trust.
Conclusion: The UX design process for Odessy focused on understanding user needs and creating an engaging platform that simplifies adventure travel planning. Through research, prototyping, and iterative testing, we crafted a website that resonates with our audience, helping them discover and embark on unforgettable adventures.
