Brand Identity Design for Northlight

Northlight is a Turkish clothing brand that stands out with its embroidered designs.​​​​​​​ The logo was designed in a modern and minimal way to be suitable for t-shirts in line with the wishes of the client.

During the design process, I worked on 7 different design options. The theme of each was the northern lights and all was with gradient colors. Northlight's collection mostly includes embroidery of some animals and special characters. There is an embroidered logo on the bottom left of all t-shirts...

Second Design Option

Above is the other logo option that made it to the finals. I think it describes the northern lights in a bold and simple way. Since I love this option so much, I wanted to share it separately. Although this option was not selected by clients, the logotype inside was included in Northlight's collection as a T-Shirt model.