For our annual customer event, we landed on the concept of “Connective Code”.

Partnering with Mayda, we created a multifaceted world to capture how network connections grow exponentially with Plaid.

A peek at our moodboard during the brainstorming phase.

The team first nailed down a 2D motion kit. We wanted pixels to feel alive...endlessly morphing, multiplying, and building.

Mayda was then able to take our vision and bring it into 3D. Lovingly dubbed “the marshmallows”, this fresh take on visualizing a financial network grew into a system where we could adjust scale, speed, and density of patterns to evoke different emotions. Our ultimate goal throughout the 1.5 hour stream was to show that with each new connection made, the strength of our network grows.

Animated loops projected behind speakers and sprinkled throughout the livestream.

Our team was able to create robust guidelines that included event lockups, animated transitions, lower thirds, product devices, speaker headshots, and more. Catch the full stream here to see our designs in action.

Till next year!

Agency Partner: Mayda

Creative Direction: Heather Mounsey

Art Direction: Gabbi Sanchez Mallona, Amy Wong, Olivia Luo

Motion Design: Joe Causse

Copy: Greg Makrigiorgos, Sarah Cantu