Book store intro

Hello everyone! In this project, an attempt has been made to redesign the intro page of the app using the priming effect to increase the user's motivation to receive more user interaction.

What is the priming effect?

Priming, or, the priming effect, occurs when an individual’s exposure to a certain stimulus influences their response to a subsequent prompt, without any awareness of the connection. [thedecisionlab.com]

How is the priming effect used?

According to the definition of priming effect, in this design, appropriate illustration and text are used to stimulate the user's imagination and subconsciousness in a positive direction. Using the phrase "seeing more beauty" and harmonizing it with the natural elements of the illustration and associating the two with reading makes the user's subconscious and imagination add more value to reading and increase his motivation to use and interact more with the app.