Project Overview

Client: La Taco

Industry: Luxury Dining / Mexican Cuisine

Project: Brand identity / Website Design

Objective: Create an elegant and sophisticated brand identity and online presence for La Taco, a luxury Mexican restaurant, that highlights their exquisite cuisine and refined dining experience.

Challenge

La Taco needed a website that showcased its unique blend of traditional Mexican flavours with modern sophistication and conveyed the luxurious and elegant dining experience it offers. The website had to be visually appealing, user-friendly, and capable of driving reservations.

Design Approach

Design Approach

Concept: Our design concept is centred around the fusion of traditional Mexican aesthetics with contemporary elegance. We aimed to create a visual identity that reflected the high-end nature of La Taco’s offerings.

Colour Palette: We selected a refined colour palette featuring deep greens and gold accents to evoke a sense of luxury and sophistication while subtly nodding to A healthy and delicious plate.

Typography: Modern, Clean sans serif typography was chosen to enhance the high-end feel of the Brand, ensuring readability and aesthetic appeal.

Outcome

Enthusiastic Approval: The La Taco team enthusiastically approved of the new website, praising its elegance and functionality. They appreciated how the site captured the essence of their brand, merging traditional Mexican aesthetics with a modern, luxurious feel. The site's visual appeal, combined with its user-friendly interface, met and exceeded their expectations.

Enhanced Brand Perception: The luxurious and sophisticated design of the identity and website has enhanced La Taco’s brand perception among current and potential customers. The site's visual identity aligns with the high-end dining experience La Taco offers, attracting a more discerning clientele who value quality and elegance.

• 30% Increase in Online Reservations: The streamlined reservation system and prominent call-to-action buttons have made booking a table simpler and more efficient.

• 40% Increase in Website Traffic: The visually appealing and informative content has attracted more visitors to the site.

• 35% Increase in Time Spent on Site: Engaging visuals and detailed descriptions have kept visitors on the site longer, exploring more sections.

The redesigned La Taco Brand has been a great success. By combining aesthetic elegance with functional efficiency, we have created a brand that accurately reflects the luxurious dining experience that La Taco offers. The positive outcomes in terms of customer feedback, business impact, and critical metrics highlight the effectiveness of the new design in driving growth and enhancing brand perception.