Fruit Loving Food Brand Identity

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Fruit Loving Story

Our wonderful goal began over 10 years ago when we defined our fundamental concept: Food is the base of human presence; clean food, a healthy life. This essential idea drove us to act and set a clear goal: to improve agriculture and offer our long-standing experience and a great desire for its progress.

Agricultural production and logistical services are connected through sequential and intentional measures to ensure the company delivers international-grade products in the right amounts and on time to consumers.

Fruit Loving wanted to include its integrated farming experience into its new logo on every pack crop label.

Studying the letters of the company's name "Fruit Loving", production stages, and logistical responsibilities allowed us to find key areas for the logo design.