EFFECTS 24: Happy hour events

Following Plaid Effects, we hosted two in-person happy hour events in San Francisco and New York City. Here’s a peek at how we translated our event brand system into experiential design moments. We created event signage and swag, as well as activations with prize incentives around the themes of payments, identity verification, and fraud prevention.

Design: Olivia Luo, Gabbi Sanchez Mallona, Liz Reddinger

Copy: Sarah Cantu

Motion Design: Tori Cincotta

Event Marketing: Allie Martin, Marissa Jolly, Carly Leviant

Event Producer: Alexis Blum

Event Photography: Two Dudes Photo, NYC Photo Party