Branding - Storyby
Storyby: Company design
A successful company design is not only an aesthetic image, but also a reflection of its values and ideals. Storyby is a vivid example of how you can effectively create a company design on your own without hiring a design agency.
1. Bringing together responsible people: An important step in creating the design was to assemble a team of responsible people who could really make decisions. This allowed us to avoid protracted processes and made decision-making more efficient.
2. Ideas for the company's PR: With the help of a PR specialist, we considered ideas that would not only reflect the brand, but also support its position in the market and promote the company among the target audience.
3. Brainstorming for naming: The decision-making team conducted an intensive brainstorming session to choose the best name for the brand. This stage was key in creating a unique and memorable image.
4. Design concepts: Various design concepts were developed in-house. We experimented with different styles and elements to find the one that best reflects the brand.
5. Development of the brand book: After the final design was chosen, a brand book was developed, including a logo, color palette, and fonts that made sense for the company and were associated with writing.
6. Creation of the «Byiko» mascot: To make the brand look not only professional, but also interesting, we created the Byiko mascot, which has become a symbol of the company and attracts attention at presentations.
7. Simple website design: The site was developed with simplicity and task in mind, a minimum of effort and the main action for our partners and future colleagues.
8. Corporate T-shirts and stickers: The company has also developed corporate T-shirts with big princes and more minimalistic ones so that everyone can make their own choice to their liking, which will become not only a branded element of the place of work, but also a pleasant addition to the employees' wardrobe.
Storyby's own design demonstrates that a well-coordinated team and a creative approach can be the key to creating a unique and effective brand image in the shortest possible time and without huge costs. But who knows, the company is developing, and maybe the day will come when we will all turn to industry professionals.
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