Objective

The main goal of the redesign was to enhance readability and understanding for the user, making the landing pages more engaging and effective.

Key Changes

1. Enhanced Readability and Understandability

   • Simplified the layout and typography to ensure key information stands out.

   • Organized content in a more logical flow to guide users through the page intuitively.

2. Switched from 3D Images to Real-Life People

   • Replaced abstract 3D images with real-life photos of people to create a more relatable and trustworthy user experience.

   • Real-life images help in establishing a human connection, making the content more engaging.

3. A/B Testing Results

   • Conducted A/B testing to compare the performance of the new design against the old one.

   • The version with real-life people outperformed the one with 3D images, showing significant improvements in user engagement and conversion rates.